ANOTHER DEVILS ADVOCATE

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Tag: Bud Light

Maybelline Gets Burned by the Latest Round of Dylan Mulvaney Boycotts

Over the weekend, media personality Oli London retweeted a post of Mulvaney “getting glam” with Maybelline, which has apparently joined the ranks of companies like Nike who think the best way to sell products to women is by mocking them. But if Bud Light’s $6 billion nosedive is any indication, the damages will be much more than cosmetic.

Anheuser-Busch CEO Breaks Long Silence Amid Dylan Mulvaney PR Crisis

The marketing stunt appears to have cost the company $5 billion in market value this week, and the backlash to the iconic American beer brand has been so intense that a Budweiser distributor in Missouri canceled an event with the company’s famous Clydesdale horses because everything was “still sensitive” over the matter.

What the Bud Light Fiasco Reveals about the Ruling Class

What were they thinking? How did someone believe that making “trans woman” Dylan Mulvaney the icon of a Bud Light ad campaign, complete with a beer can with Mulvaney’s image on it, would be good for sales? With an ad featuring this person vamping around in the most preposterously possible way?